Broadway New York is the premiere source for Broadway Show memorabilia and souvenirs, with over 20 years of experience serving both Broadway show visitors and theatre professionals. Our stores, located at the heart of the theatre district, provide a unique hopping experience for all things Broadway, from scripts and vocal scores to CDs, t-shirts and baseball caps.

We are pleased to bring our extensive expertise to the internet, enabling theatre-lovers all over the world the same exciting shopping experience available at our brick-and-mortar establishments.

One Shubert Alley, Broadway's exclusive gift shop, is located in Shubert Alley between 44th and 45th Streets and between Broadway nd 8th Avenue. Literally in the center of the Broadway theatre district, the store occupies the space once allotted to three dressing rooms of the legendary Booth Theatre. Stars such as Blythe Danner, Walter Matthau, Henry Fonda, and even the Lunts prepared for their shows in this same space. One Shubert Alley is sandwiched between the Booth and Shubert Theatres and thus has had many famous neighbors: "A Chorus Line", "Sunday in the Park with George", "The Elephant Man", “Spamalot” and currently "Memphis", to name just a few. What makes One Shubert Alley a star in its own right, however, is that it was the first store ever to sell Broadway show erchandise outside of a Broadway theatre. Years ago, if you wanted an "Oklahoma" program you would have to buy a ticket and attend the show in order to obtain it.

Thank goodness One Shubert Alley came along. Now purchasing everything from "Wicked" t-shirts to "Jersey Boys” key-chains is as easy as a walk through the revitalized, yet historical Times Square! As One Shubert Alley is nearing its 30th anniversary it continues to be a favorite stop among theatre-goers and Broadway fans.

Theatre Circle is one of the most beautiful stores in Manhattan. Its dark wood, carved moldings, etched glass and chandeliers all combine to create an old world charm in the center of this modern metropolis. The English-styled book room, with its library ladders and tin ceiling, holds an impressive array of theatre books, scripts, musical DVDs and gifts. Theatre Circle is the only store in the city where customers can buy full vocal scores, recordings, posters, and costume design books, as well as t-shirts, baseball caps and key chains from their favorite shows.

Because of the diversity in merchandise, this store attracts both tourists and theatre professionals. It's very possible that while visiting, you may be shopping next to one of Broadway's biggest stars, directors, or writers. "Newsweek Magazine", "In Theatre Magazine", "Playbill Magazine", and "The New York Times", have all done articles featuring this store. Theatre Circle is the "kid-in-a-candy-shop" experience for all people who love and appreciate Broadway Theatre.

Broadway New York is located on the corner of 45th Street and Broadway on the ground level of the Marriott Marquis Hotel. For many years now, this store has been Broadway's most popular gift shop. With its convenient location to all Broadway theatres and its incredible supply of both New York souvenirs and theatre-related merchandise, it is one stop shopping for New Yorkers and visitors alike. Located directly beneath the Marquis Theatre, its upstairs neighbors have included "The Goodbye Girl", "Damn Yankees", "Victor Victoria", “The Drowsy Chaperone”, “9 to 5”, and the holiday hit “Irving Berlin’s White Christmas”.

Broadway New York is staffed primarily by aspiring actors, dancers, writers, and musicians. Often, shopping there feels like a show in itself. If you need vocal selections from "In the Heights", plastic New York water globes, a tip on what show to see, or directions to the Statue of Liberty, this is the place to go.

New York Photo is the place to go for all your New York merchandise. Looking for a NY shot glass? Or an NYPD shirt? In addition to a huge supply of NY merchandise New York Photo is also the place to go for more practical needs. Forgot your toothpaste, shaving cream, or hairspray? Need some aspirin? It can all be found at this one stop shop on the ground floor of the Marriott Marquis Hotel.

Broadway Baby, found on the corner of 46th Street and Broadway on the ground floor of the Marriott Marquis Hotel, is the newest addition to the Broadway New York family. Broadway Baby is your one stop shop for Broadway and NY gifts for kids of all ages; newborns to adults. In addition to a variety of onsies and youth tees they have a wide selection of toys, games, snowglobes, mugs, and more!