THEATRE CIRCLE
268 W 44th, New York, New York 10036
Phone: 212-391-7075
Hours: Monday through Saturday: 10 AM until 11:30 PM
Sunday: 12 noon until 6:30 PM
Theatre Circle is one of the most beautiful stores in Manhattan. Its dark wood, carved moldings, etched glass and chandeliers all combine to create an old world charm in the center of this modern metropolis. The English-styled book room, with its library ladders and tin ceiling, holds an impressive array of theatre books, scripts, musical videos and gifts.
Theatre Circle is the only store in the city where customers can buy full vocal scores, recordings, posters, and costume design books, as well as t-shirts, baseball caps and key chains from their favorite shows.
Because of the diversity in merchandise, this store attracts both tourists and theatre professionals. It's very possible that while visiting, you may be shopping next to one of Broadway's biggest stars, directors, or writers. "Newsweek Magazine", "In Theatre Magazine", "Playbill Magazine", and "The New York Times", have all done articles featuring this store. Theatre Circle is the "kid-in-a-candy-shop" experience for all people who love and appreciate Broadway Theatre.
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One Shubert Alley, Broadway's exclusive gift shop, is located in Shubert Alley between 44th and 45th Streets and between Broadway and 8th Avenue. Literally in the center of the Broadway theatre district, the store occupies the space once allotted to three dressing rooms of the legendary Booth Theatre. Stars such as Blythe Danner, Walter Matthau, Henry Fonda, and even the Lunts prepared for their shows in this same space. One Shubert Alley is sandwiched between the Booth and Shubert Theatres and thus has had many famous neighbors: "A Chorus Line", "Sunday in the Park with George", "The Elephant Man", and currently "Gypsy", to name just a few.
What makes One Shubert Alley a star in its own right, however, is that it was the first store ever to sell Broadway show merchandise outside of a Broadway theatre. Years ago, if you wanted an "Oklahoma" program you would have to buy a ticket and attend the show in order to obtain it.
Broadway New York is located on the corner of 45th Street and Broadway on the ground level of the Marriott Marquis Hotel. For eight years now, this store has been Broadway's most popular gift shop. With its convenient location to all Broadway theatres and its incredible supply of both New York souvenirs and theatre-related merchandise, it is one stop shopping for New Yorkers and visitors alike.
Located directly beneath the Marquis Theatre, its upstairs neighbors have included "The Goodbye Girl", "Damn Yankees", "Victor Victoria", and currently, the Tony award-winning show, "Thoroughly Modern Millie."